The right split depends on who gets the garments, the garment type and the style you pick. There's no universal formula. The starting point is an estimate: for a mixed group of adults the most requested size is L, followed by M and XL. Among mixed students and in women-only groups, M comes first.
In this article you'll find starting percentages for 12 types of group, stated as estimates, a selector by group and garment, ways to collect real sizes and the mistakes to avoid.
Davide Cama3 min read1 April 2026
A cloth drawstring bag with your logo costs little, and your customer can keep it for years: I still have the cotton ones from my Velasca shoes. An Instagram post gets half of its engagement in about 18 hours. Nobody has measured what the bag brings back, but the price drops with quantity: with screen printing, 1,000 pieces can take you below €1 per bag.
In this article you'll find the Velasca case, what 11 other shoe brands do, who can copy the idea, and how to choose material, fabric weight, closure and print.
MarketingDavide Cama4 min read1 April 2026