Contacts per person
4 per hour per person present, one person per 4.6 m² of free space: J. Davis's rule, widely shared by trade fair organizers. It's an industry rule of thumb, not a measurement.
How to Right-Size Your ExhibitFairKit
How many giveaways and what apparel to bring to a trade fair
FairKit calculates your booth merchandising for free: garments for your staff, giveaways for visitors and the products to order, starting from your fair's official numbers. So you don't end up with boxes left over, or run out on day two.
- 1The fair
- 2Your booth
- 3Audience and goal
- 4Conditions
Step 1 of 4
Which trade fair are you preparing for?
When you pick the fair, FairKit uses its dates, length, audience and official numbers (visitors and exhibitors). You can also continue without one.
How it works
Two constraints, the tighter one wins
- 01
What your staff can handle
People present together × 4 contacts per hour × opening hours. If you enter the square meters, FairKit also checks how many people actually fit.
- 02
How many people really pass by
From the fair's official numbers: each visitor stops to look carefully at about 7 booths. Divided by the exhibitors and by the days, that's your foot traffic.
- 03
The kit, with products
The smaller of the two sets the contacts. From there: giveaways for everyone, premium giveaways, garments and sizes for the staff, and the catalog products that match your answers.
Where the numbers come from
Stated sources, stated estimates
Where a source exists we cite it and say how solid it is. Where it doesn't, the rule is ours and we say so. No prices: they depend on who prints.
Booths visited and qualified leads
About 7 booths visited attentively per visitor (Exhibit Surveys) and about one qualified lead per hour per person (AAOS).
Staffing for Exhibit SuccessGiveaways people keep
Bottles and mugs are kept and used by 63% of recipients, bags are kept for at least two years: ASI Ad Impressions Study 2023, almost 25,000 consumers.
ASI Ad Impressions Study 2023FAQ
What people ask us
It depends on how many contacts you make, not on how many visitors the fair has. With 3 people present for 8 hours you handle about 100 contacts a day: if you want qualified leads, 60% of them is enough; if you want visibility, you need a giveaway for everyone who passes. FairKit does the math with your fair's numbers.
One per person per day, to change every morning; if they can be washed, at most 3 even for longer fairs. Plus 10% spare for stains and wrong sizes.
Visitors and exhibitors come from the fair's official website, edition by edition, as in Custoomy's fair calendar. If they aren't published, foot traffic stays unmeasured and only your staff counts.
Yes. You can copy the result or share it with a link without an account; downloading the PDF requires a free account.
Got your kit? Try your logo on the products
With MyMockup you see your logo on real t-shirts, polos, sweatshirts and giveaways, and download the technical draft to hand to your supplier.