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Atlantis Headwear — PURB
Pure
The cuffed beanie in Polylana® — a low-impact fibre with one of the highest CO2 reductions in the Atlantis catalogue: -55% versus the baseline. Polylana® certified: recycled polyester from a proprietary yarn with reduced energy, water and emissions consumption. Ideal for embroidery on every side up to 12×5.5 cm. Optimal for sustainability-focused brands and premium gifts — 14 colours including melange, rusty and acid green. One size.
02 — Manifesto
We analyze it like an editorial team would. We don't sell it.
In the recycled-material beanie segment, the Pure stands out for its fibre: not standard recycled polyester, but Polylana® — a proprietary yarn developed to reduce resource consumption in textile production. The -55% CO2 reduction versus the industrial baseline is among the highest in the entire Atlantis Headwear catalogue, a figure that positions the Pure among the beanies with the lowest environmental footprint in the range.
The double-layer cuffed construction in circular knit offers warmth and softness comparable to the Wind-S, with the peculiarity of a slightly taller embroidery area: 12×5.5 cm on all four sides — front, back, right and left. The tear-away label removes the physical discomfort of an inner sewn label, an appreciable comfort detail for continuous wear. The composition note indicates a batch update in progress.
It is the choice for brands that want to communicate a measurable, verifiable level of environmental care — not a generic claim, but a yarn certification with documented impact-reduction figures. The 14-colour palette includes two melange variants (Burgundy Melange, Light Grey Melange) and Rusty — a terracotta tone not found in the Wind-S — plus Acid Green, which extends the colour options beyond the standard palettes. For anyone after the same Polylana® fibre without a cuff, the Holly offers the straight beanie cut in the same colour range.
03 — Gallery
9 shots.
Caricamento video
04 — Anatomy
/04Construction,
Construction,
Technical data declared by the Brand
FIG. — Construction detailPolyester
Composition
MAIN FABRIC: 100% POLYLANA®
Construction · 5 elements
01
Cuffed beanie
double layer with a folded edge for extra warmth and a customisation area on the cuff
02
Circular knit in Polylana®
a proprietary low-impact fibre with a -55% CO2 reduction
03
Double layer
superior thermal insulation compared with single-layer beanies
04
Tear-away label
removable for maximum comfort during prolonged wear
05
Integrated cuff
a fixed construction element, embroiderable on the visible outer band
One size, adjustable
Circumference
54-62 cm
Adjustment
Taglia unica — maglia elastica adattabile
Sizes
One size
Measure your head circumference with a tape measure 2 cm above the eyebrows, above the ears and at the most prominent point of the nape.
05 — Palette
/05
14 colorways, real photos.
Tap a color to see the garment in that shade.
06 — Print compatibility
/06Printing techniques.
Printing techniques.
A verdict for each one.
What to expect on this specific product, technique by technique. Tap a technique for the full analysis.
07 — Sustainability
/07Verified EcoScore.
Verified EcoScore.
No greenwashing.
3.5/10
1 active certification
We assess only official third-party certifications. No estimates, no unverified brand claims.
POLYLANA
Verified08 — Audience
/08Who uses it — and who
Who uses it — and who
should look elsewhere.
20 sectors assessed. Tap a sector for the full verdict.
92%
Ideal
Promotional merchandise
The Pure is a promotional beanie with one of the highest CO2 reductions in the Atlantis catalogue (-55%) — a concrete, verifiable figure for campaigns that want to communicate real environmental commitment. The Polylana® fibre and the reduced energy and water use in production are precise narrative arguments, not generic claims. With 14 colours and a tear-away label, it suits volume distributions to a premium target.
90%
Ideal
Employee welcome kit
The -55% CO2 reduction of the Polylana® fibre is one of the most communicable sustainability figures in the Atlantis catalogue for a corporate welcome kit. The tear-away label is a quality detail appreciated in a product you wear. The 14-colour palette adapts to any brand colour.
Certified Polylana® and the -55% impact reduction are premium sustainability messages for streetwear brands with declared ethical values. The palette with Rusty, Acid Green and the melanges offers distinctive colour options versus standard beanies. The tear-away label is a quality-merchandise detail.
The Polylana® certification and the verifiable CO2 figure lift the Pure above standard promotional beanies for the merchandise of sustainability-minded creators. Rusty and Acid Green are signature colours not found in the standard range.
For winter team building and outdoor events with sustainability values, the Pure is the beanie with some of the most solid environmental credentials in the catalogue. The double layer guarantees adequate warmth for cold-season outdoor activities.
14 colours cover almost every institutional sports palette. The 12×5.5 cm embroidery on every side is among the widest customisation surfaces in the Atlantis beanie range. The double layer suits outdoor winter sports.
The wide palette and the yarn certification allow customisation in brand colours while communicating a verifiable environmental message. The adaptable one-size fit works for every participant with no size management.
For winter or open-air festivals the Pure is the premium beanie with one of the strongest sustainability narratives in the catalogue. The vivid colours — Orange, Acid Green, Rusty — suit festivals with a strong colour identity.
The double-layer cuffed beanie in Polylana® is premium merchandise for bands with ethical values or a contemporary lifestyle aesthetic. Rusty and the melanges are signature colour options for music merchandise.
The Polylana® certification and the -55% CO2 are communicable values for environmental and outdoor volunteer associations. Embroidery on every side guarantees a clearly visible association logo.
For winter destinations and ski resorts with a sustainable positioning, the Pure is the promotional gift with some of the most solid environmental credentials in the catalogue. The wide palette adapts to any destination brand.
The -55% CO2 figure and the Polylana® certification are concrete arguments for university merchandise with environmental awareness. Embroidery on every side is the standard technique for institutional logos on beanies.
Suitable for winter uniforms of outdoor staff with declared corporate sustainability values. The wide palette adapts to brand colours.
The beanie is a classic element of winter motorsport merchandising. The palette with black, navy and dark grey suits the sector's aesthetic. The Polylana® certification is communicable for automotive brands with sustainability targets.
As a gift the Pure has a premium positioning with one of the strongest sustainability narratives in the catalogue. The tear-away label is an appreciable quality detail. The wide palette allows the favourite colour to be picked.
Suitable for race packs at winter running events with environmental awareness. The -55% CO2 is communicable in the event's messaging. The double layer guarantees adequate thermal protection.
For personal and family use it is a beanie with excellent perceived quality and certified material. The adaptable one-size fit works for adults with different head circumferences.
The double layer offers good thermal protection for cold environments. Not certified as PPE. The -55% CO2 is communicable for companies with operational sustainability targets.
The premium beanie with a signature palette (Acid Green) can work for gaming brands with a sustainable lifestyle positioning.
Suitable for the winter staff of venues with a declared sustainable philosophy. The Polylana® certification supports the environmental commitment narrative in staff uniforms too.
09 — Tool suite
/09
Tools for the Pure.
All tools01Active
Calcolatore ROI Gadget
Quanto vale davvero una t-shirt brandizzata rispetto a una campagna ads? Calcola il costo per impressione e confronta.
02Active
Pantone Finder
Trova il Pantone più vicino ai colori del prodotto per garantire coerenza perfetta con il tuo brand nei file di stampa.
03Active
Technical glossary
Every product-sheet term explained: fabrics, constructions, closures, printing techniques. Search and open the full entry.
04Coming soon
Embroidery Configurator
Set up areas and generate a technical PDF brief
Notify me at launch
05Coming soon
Ideal Cap Quiz
5 questions → 3 recommended models
Notify me at launch
06Coming soon
Label Decoder
Translates technical jargon into plain language
Notify me at launch
07Coming soon
Embroidery Thread Palette
From HEX/Pantone → Madeira and Isacord thread codes
Notify me at launch
08Coming soon
Sport Guide
Find the right cap for every sport
Notify me at launch
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