Pick the item, enter pieces and cost: we tell you how many people will see it and what each contact costs, compared with advertising.
The item sets the starting values of step 3. The context goes into the report.
Months of use become weeks (× 4.33).
Weeks × uses per week × people who see it each time, for each piece.
The budget divided by the impressions, and the cost per 1,000 impressions to compare it with advertising.
ASI's Ad Impressions Study estimates about 3,500 impressions over the life of a branded T-shirt. Our starting values are more cautious: for a T-shirt they reach about 320. Change them in step 3 if you know your audience better.
The ASI studyAccording to PPAI, 83% of people remember the brand on a promotional item they received.
The PPAI studyThe costs per 1,000 impressions for Meta, LinkedIn, banners, email, billboards and flyers are indicative market values and vary a lot by country and industry. And an impression of an item is not worth the same as an ad impression: it is a glance, not a click.
Anyone, without an account. Downloading the report as a PDF requires a Custoomy account.
Because we start from cautious values for each item: months of use, uses per week, people who see it. If you know your audience uses it more, raise them in step 3 and the number goes up.
Yes: the report shows the cost per 1,000 impressions, the same number platforms call CPM.
Yes: every calculation has its own link, to send to whoever approves the spend.