Ruby
- GRS
The only denim camper hat in the Atlantis catalogue: three indigo washes, from dark to light. GRS certified — 50% recycled cotton, DyStar® Indigo dyeing with reduced water impact. Ideal for screen printing and DTF on the 10×4.5 cm flat front; embroidery only for monograms. Optimal for streetwear brands, creators and band merch — the denim does half the aesthetic work. One size.
We analyze it like an editorial team would. We don't sell it.
1 min readHow we analyse products
The camper hat is the format streetwear borrowed from workwear: five low-profile panels, flat , short flat visor. The Ruby is the only one in the Atlantis catalogue to interpret it in — three indigo washes (dark, mid, light) with tone-on-tone stitching and a metal buckle with stitched eyelet. The material has a documentable story: 50% -certified recycled cotton, Indigo dyeing that reduces water and chemical impact versus traditional denim dyeing, and an ISO 14067 declared of 0.934 kg CO2eq — 20% less than the conventional equivalent.
3 colourways, real photos.
Tap a colour to see the product in that shade.
On customisation the Ruby has a clear hierarchy. The flat, continuous 10×4.5 cm front panel is printing territory: renders best — denim absorbs ink with the warm, textured effect typical of workwear garments — and backs it up for multicolour graphics. instead is limited: the panel only takes small areas, 5×2 cm, monograms or single-line text. The faux-leather or woven , a denim classic, completes the options with one of the most heritage pairings in the catalogue.
Printing techniques.
A verdict for each one.
What to expect on this specific product, technique by technique.
La tecnica primaria del Ruby: il pannello frontale piatto e senza cuciture offre 10×4,5 cm continui e il denim assorbe l'inchiostro con una resa materica calda che le basi sintetiche non danno. Inchiostro ad alta copertura, base bianca obbligatoria sul dark denim; sul light denim anche le grafiche scure rendono senza base. Max 1-2 colori.
Denim e patch sono l'abbinamento heritage per eccellenza: ecopelle marchiata a caldo, woven o ricamata, l'effetto richiama il workwear autentico. Il frontale piatto facilita la termosaldatura; cucitura perimetrale consigliata sul pannello destrutturato. Dimensione massima raccomandata: 6 cm.
Create the Ruby mockup on real photos.
Upload your logo and see it on this product, in the colour you choose, with a true-to-life print or embroidery render. Then download the preview for your presentations or the technical draft to send to your trusted supplier.
- Real photos of every colourway
- Print and embroidery render, with a feasibility verdict
- PNG preview and PDF technical draft for your supplier
Free: all you need is a Custoomy account.
It is the natural choice for streetwear brands, creators and music merchandise where the material is half the message: denim gets noticed before the logo, and the three washes let you scale the same graphic across different tones. It is not the right product for sport — heavy cotton, flat visor, zero technical breathability — nor for formal uniforms or briefs requiring precise company colours: indigo is the only language it speaks.
Who uses it — and who
should look elsewhere.
20 sectors assessed.
All sectors
Il camper hat in denim è un pezzo che lo streetwear riconosce al volo: formato workwear, tre lavaggi indigo, cuciture tono su tono. La serigrafia sul denim ha la resa materica che il segmento cerca, e la storia GRS + DyStar® dà sostanza al posizionamento. Un prodotto che vende l'estetica prima del logo.
Per creator con identità visiva definita il Ruby è merchandise che non sembra merchandise: il denim comunica cura e il monogramma ricamato o la patch in ecopelle lo rendono un oggetto da tenere. I tre lavaggi permettono drop progressivi con la stessa grafica.
Denim, patch in ecopelle e serigrafia materica: il linguaggio del merch per band rock, folk, country e cantautorato. Il camper hat si distingue dal solito trucker da banchetto e i tre lavaggi indigo coprono estetiche dal dark al vintage chiaro.
Per festival con estetica heritage, folk o americana il Ruby è un merchandise premium che giustifica un prezzo più alto del cap standard. La serigrafia a un colore su denim rende molto con poco; non è il prodotto per i volumi economy.
Construction,
Technical data declared by the Brand
MAIN FABRIC: 50% RECYCLED COTTON 50% COTTON
Cotton
- 015 unstructured panels
low soft profile, camper hat silhouette
- 0250% recycled cotton + 50% cotton, DyStar® Indigo low-impact dyeing
- 03GRS certified (C38)
recycled cotton verified by Textile Exchange
- 04Flat adjustable visor
only non-snapback flat brim model in the baseball catalogue
- 05ReTraze® inner visor
100% recycled PE plastic
- 06Tone-on-tone stitching
enhances denim texture
- 07Full metal buckle with sewn hole
premium self-fabric closure
- 08CO2: 0.934 kg CO2eq (ISO 14067)
-20% vs conventional baseline
Measure your head circumference with a tape measure 2 cm above the eyebrows, above the ears and at the most prominent point of the nape.
Declared certifications.
And what they guarantee.
We list only third-party certifications declared by the manufacturer: some concern the environment, others the safety of substances or working conditions.
Certifies that the recycled content declared in this product is authentic and traceable through the production chain. Applies to all types of recycled material: polyester, cotton, nylon, wool. The percentage of recycled content stated in the composition is verified, not a marketing claim. It does not assess the environmental impact of the recycling process or working conditions in recycling facilities: it certifies the origin and traceability of the material, not how it was processed.
Tools for the Ruby.
MerchROI
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Calculate the ROIPantone Finder
Find the Pantone closest to the product's colours, so your print files stay consistent with your brand.
Open Pantone FinderTechnical glossary
Every product-sheet term explained: fabrics, constructions, closures, printing techniques. Search and open the full entry.
Open the glossaryIdeal cap quiz
5 questions → 3 recommended models
Coming soonLabel decoder
Turns technical terms into plain language
Coming soonEmbroidery thread palette
From HEX/Pantone → Madeira and Isacord thread codes
Coming soonSport guide
Find the right cap for every sport
Coming soonIndependent by choice. Transparent on principle.
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