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Atlantis Headwear — FRAC
Fraser
The unstructured, lived-in baseball cap — soft from day one thanks to garment washing. GOTS certified: 100% organic cotton, the most complete textile certification for material, production and social rights. Ideal for flat front embroidery (not 3D puff: the soft panel can't support it). Made for lifestyle, streetwear and sustainability-minded brands — 11 solid shades from white to cardinal red. One size.
02 — Manifesto
We analyze it like an editorial team would. We don't sell it.
In the promotional baseball cap segment, the Fraser holds a precise position: it's the unstructured model with a lived-in aesthetic, the opposite of the structured classic. The soft front panel follows the head instead of standing upright, and garment washing softens the cotton and gives it that gently worn effect new caps usually lack. It's the "dad hat" profile in its most refined form, built around one of the most complete textile certifications in the catalog.
It's the certification that defines the product, and that's the difference that matters: the Fraser is 100% GOTS organic cotton, the standard that covers material, production and social rights across the supply chain in a single verification. No other cap in this group reaches an EcoScore of 6.0. On customization, the unstructured nature has a direct consequence: flat front embroidery up to 12×6 cm is perfect, but 3D puff embroidery isn't supported — the raised foam needs a rigid front that isn't here. The cotton twill also handles patches and DTF transfers well.
It's the natural choice for lifestyle and streetwear brands, creators and companies that want to communicate sustainability with a verifiable certification, not a generic claim. It isn't the right product for those after a stiff structured front, the 3D puff effect or the active breathability of mesh: the positioning is the unstructured, soft, sustainable baseball cap.
03 — Gallery
9 shots.
Caricamento video
04 — Anatomy
/04Construction,
Construction,
Technical data declared by the Brand
FIG. — Construction detailCotton
Composition
MAIN FABRIC: 100% ORGANIC COTTON
Construction · 8 elements
01
6 unstructured panels
soft front panel with no reinforcement, follows the shape of the head
02
100% organic cotton twill, GOTS certified
03
Garment washing
softens the fabric and gives a gently worn effect from first use
04
Pre-formed curved visor in coordinated fabric
05
ReTraze® inner visor in 100% recycled PE plastic, in collaboration with the recycling program
06
Self-fabric sweatband
made from the same fabric as the cap
07
Adjustable closure with full metal buckle and metal hole
08
Manufacturer-declared carbon footprint: -12% CO2eq reduction vs the category reference
One size, adjustable
Circumference
54-62 cm
Adjustment
Fibbia metallo
Sizes
One size
Measure your head circumference with a tape measure 2 cm above the eyebrows, above the ears and at the most prominent point of the nape.
05 — Palette
/05
11 colorways, real photos.
Tap a color to see the garment in that shade.
06 — Print compatibility
/06Printing techniques.
Printing techniques.
A verdict for each one.
What to expect on this specific product, technique by technique. Tap a technique for the full analysis.
07 — Sustainability
/07Verified EcoScore.
Verified EcoScore.
No greenwashing.
6.0/10
1 active certification
We assess only official third-party certifications. No estimates, no unverified brand claims.
GOTSGOTS — Global Organic Textile Standard
VerifiedThe most comprehensive certification that exists for textiles. GOTS verifies that the fibre is organic and that the entire production chain — from spinning to dyeing to sewing — meets precise chemical, environmental and social criteria: no harmful substances, no child labour, controlled wastewater treatment. It does not measure the product's CO₂ impact, but it covers everything else. Every certified facility is audited annually by an accredited independent body. The certificate for this product can be verified on the public GOTS database.
08 — Audience
/08Who uses it — and who
Who uses it — and who
should look elsewhere.
20 sectors assessed. Tap a sector for the full verdict.
88%
Ideal
Streetwear brand
The garment-washed unstructured baseball cap is one of the reference formats of contemporary streetwear: low profile, soft, lived-in. GOTS certification adds sustainable value increasingly sought by the sector's audience. The 11 shades cover understated, refined palettes.
86%
Ideal
Creator / Influencer merch
For creators and independent brands the unstructured dad hat is a lifestyle-merchandise classic. The worn-in effect makes it feel like a garment rather than a gadget, and GOTS organic cotton is a strong narrative lever for environmentally conscious communities.
With GOTS certification — the most complete for a textile product — and a premium lived-in aesthetic, the Fraser is the promotional baseball cap for brands wanting to communicate sustainability verifiably. The EcoScore of 6.0 clearly sets it apart from the GRS tier and is the product's narrative strength.
GOTS certification, which also covers social rights across the supply chain, fits the values of associations and NGOs perfectly. Durable front embroidery and one size make it practical for volunteer uniforms, with a solid sustainability story to tell.
The lived-in unstructured dad hat is highly sought in music merchandise, especially for indie, alternative and singer-songwriter genres, where the soft profile and authentic aesthetic are preferred to the stiff sports cap. Front embroidery is the most durable technique for a logo or band name.
The lived-in unstructured baseball cap fits festival and streetwear aesthetics perfectly. Garment washing gives an authentic, non-flashy look, and warm shades like stone, khaki and olive stand out from standard promotional merchandise. Flat embroidery and DTF cover graphic needs.
In a welcome kit the Fraser communicates care and values: GOTS organic cotton, a premium soft effect, universal fit. It's a cap employees gladly wear outside work too, thanks to the lifestyle aesthetic, boosting brand visibility.
One size with a metal buckle removes size management. The soft, lived-in look gives events an informal, contemporary tone, and GOTS certification is a value point for sustainability-minded companies. Flat front embroidery up to 12×6 cm for the corporate logo.
The unstructured baseball cap is light, soft and packable, suited to tourism gadgets with an eco or premium positioning. GOTS certification and the lived-in effect align with responsible tourism and environmentally minded hospitality venues.
The soft, lived-in aesthetic is ideal for venues with an artisanal, organic or slow-food identity — specialty coffee shops, bistros, farm stays. GOTS certification reinforces the venue's sustainability story. Organic cotton isn't designed for daily industrial washing.
The unstructured profile works for casual, contemporary university merchandise. The solid shades cover many campus palettes, though without bicolor combinations. GOTS certification aligns with the growing environmental sensitivity of academic institutions.
As a gift, the unstructured GOTS organic-cotton baseball cap has a premium positioning and an appealing sustainability story. It works best with dedicated customization: embroidering a name or initial turns it from a gadget into a polished personal object.
The soft unstructured profile is less typical of team kits than the structured baseball cap, and the absence of 3D puff limits the official-crest effect. It works for clubs with a casual or lifestyle aesthetic, less for teams wanting a stiff, tidy sporty look.
For personal or small-group use it's a comfortable choice: soft from day one, light, in certified organic cotton. One size covers adults and teens. The 11 solid shades suit varied tastes, from understated to warm, without bicolor combinations.
Suitable for light, low-intensity outdoor activities. The unstructured cotton gives comfort and a casual look, but the lack of mesh and the 100% cotton composition make it less suited to high-sweat sports, where a technical mesh would be preferable.
The soft unstructured profile is less aligned with the sector's technical, sporty aesthetic, where the structured cap dominates. The dark shades — black, navy, dark grey — work, but the absence of 3D puff reduces the official-merchandise effect for crests and logos.
Can be part of an informal, contemporary staff uniform — retail, events, casual hospitality. The soft lived-in profile is more relaxed than a structured cap. Not suited to formal or semi-formal contexts where a cap would be out of place.
Suitable for staff and gadgets at events with a casual aesthetic, less for competing athletes: the 100% cotton build with no mesh doesn't offer the breathability of a technical cap. A good option as a sustainable event keepsake rather than a performance piece.
Gaming aesthetics favor flat-brim snapbacks and structured caps with raised logos. The soft unstructured dad hat, without 3D puff, is poorly aligned with the esport sector's visual identity. It works only for gaming brands with a lifestyle or sustainable positioning.
Not suitable for industrial environments or construction sites requiring certified PPE. The unstructured organic cotton build, designed for comfort and aesthetics, isn't made for high-wear environments, heavy soiling or specific safety requirements.
09 — Tool suite
/09
Tools for the Fraser.
All tools01Active
Calcolatore ROI Gadget
Quanto vale davvero una t-shirt brandizzata rispetto a una campagna ads? Calcola il costo per impressione e confronta.
02Active
Pantone Finder
Trova il Pantone più vicino ai colori del prodotto per garantire coerenza perfetta con il tuo brand nei file di stampa.
03Active
Technical glossary
Every product-sheet term explained: fabrics, constructions, closures, printing techniques. Search and open the full entry.
04Coming soon
Embroidery Configurator
Set up areas and generate a technical PDF brief
Notify me at launch
05Coming soon
Ideal Cap Quiz
5 questions → 3 recommended models
Notify me at launch
06Coming soon
Label Decoder
Translates technical jargon into plain language
Notify me at launch
07Coming soon
Embroidery Thread Palette
From HEX/Pantone → Madeira and Isacord thread codes
Notify me at launch
08Coming soon
Sport Guide
Find the right cap for every sport
Notify me at launch
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