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Atlantis Headwear — CHAO
Chao
The urban baseball cap for those who want the flat brim and certified materials without compromise. GRS certified: canvas in 80% organic and 20% recycled cotton, recycled snapback closure and ReTraze® visor. Ideal for front embroidery and screen printing. Optimal for streetwear brands and merchandise creators — 5 earth-tone colours from khaki to olive. One size.
02 — Manifesto
We analyze it like an editorial team would. We don't sell it.
In the flat-brim baseball cap segment, the Chao occupies the space between the economy skate cap and quality streetwear merchandise: GRS-certified organic cotton canvas, garment-washed to guarantee the softness characteristic of the dad hat, and a flat visor with a two-tone decorative cord that defines its visual identity without any additional customisation.
The 5-panel unstructured construction without a central seam is the key strength for print: the continuous front panel offers a 10×6 cm surface without interruptions, ideal for screen printing and DTF. Front embroidery works up to 12×6 cm with a recommended starting point of 2 cm from the visor. The flat visor is printable on the flat section with a dedicated platen — an additional customisation area compared to curved-visor models.
It is the natural choice for streetwear brands, creators and merchandise projects with an urban or outdoor aesthetic looking for certified materials without sacrificing the distinctive look of a flat brim. The earth-tone palette — dark grey, khaki, black, navy, olive — aligns with the minimalist aesthetic of contemporary lifestyle brands. It is not the right product for those looking for vivid colours or a wide palette: five variants in neutral tones are the total chromatic offer.
03 — Gallery
11 shots.
Caricamento video
04 — Anatomy
/04Construction,
Construction,
Technical data declared by the Brand
FIG. — Construction detailCotton
Composition
MAIN FABRIC: 80% ORGANIC COTTON 20% RECYCLED COTTON
Construction · 7 elements
01
5-panel unstructured
single front panel without central seam, soft with no rigid stiffening
02
80% organic and 20% recycled cotton canvas, GRS certified
03
Garment-washed
softness guaranteed with a subtle worn-in effect
04
Flat visor
urban aesthetic with a two-tone decorative cord on top of the visor
05
ReTraze® recycled inner visor
100% recycled PE plastic, from 2024 production onwards
06
Adjustable recycled snapback closure
07
Self-fabric sweatband
same organic cotton as the cap
One size, adjustable
Circumference
54-62 cm
Adjustment
Snapback riciclato
Sizes
One size
Measure your head circumference with a tape measure 2 cm above the eyebrows, above the ears and at the most prominent point of the nape.
05 — Palette
/05
5 colorways, real photos.
Tap a color to see the garment in that shade.
06 — Print compatibility
/06Printing techniques.
Printing techniques.
A verdict for each one.
What to expect on this specific product, technique by technique. Tap a technique for the full analysis.
07 — Sustainability
/07Verified EcoScore.
Verified EcoScore.
No greenwashing.
2.0/10
1 active certification
We assess only official third-party certifications. No estimates, no unverified brand claims.
GRSGRS — Global Recycled Standard
VerifiedCertifies that the recycled content declared in this product is authentic and traceable through the production chain. Applies to all types of recycled material: polyester, cotton, nylon, wool. The percentage of recycled content stated in the composition is verified, not a marketing claim. It does not assess the environmental impact of the recycling process or working conditions in recycling facilities: it certifies the origin and traceability of the material, not how it was processed.
08 — Audience
/08Who uses it — and who
Who uses it — and who
should look elsewhere.
20 sectors assessed. Tap a sector for the full verdict.
92%
Ideal
Streetwear brand
The flat-brim baseball cap is the identity format of contemporary streetwear. The unstructured build in GRS-certified organic cotton and the earth-tone palette align perfectly with the aesthetic of today's lifestyle and streetwear brands. Garment washing adds visual authenticity without printing anything.
88%
Ideal
Creator / Influencer merch
The flat-brim dad hat is the most in-demand merchandise format among independent creators: casual construction, certified material, continuous front panel ideal for logo embroidery. The woven patch is the customisation technique most consistent with the product's aesthetic. The 5 earth-tone colours integrate with almost any brand visual identity.
The flat visor with a two-tone cord is a strong aesthetic element for band merchandise — hip-hop, rap, indie, alternative. The certified organic cotton adds narrative value appreciated by the audience of many contemporary music genres.
The organic cotton canvas and flat visor suit outdoor brands with a heritage or workwear-inspired aesthetic. No mesh breathability — better suited for light outdoor use or everyday wear than high-intensity sports.
The flat-brim baseball cap is a classic of musical festival merchandise. The decorative cord on top of the visor is an aesthetic detail that distinguishes the product from standard caps. The earth-tone palette suits events with a considered aesthetic.
With GRS certification and a premium neutral palette, the Chao positions itself above the economy tier. The CO2 data (0.924 kg/unit, -21%) supports corporate sustainability narratives.
The flat-brim baseball cap is the preferred format in esports and gaming aesthetics. The dark neutral palette suits the visual identity of many teams. Organic cotton is a sustainable differentiator compared to synthetic caps standard in the sector.
Suited for corporate events with a young or casual target. The one-size snapback closure eliminates size management. The neutral-dark palette is less suited for events requiring high visibility.
The flat-brim baseball cap has strong appeal in university merchandise with an urban aesthetic. The neutral-dark palette is less effective for institutions with vivid institutional colours.
Lightweight and compressible, suited for lifestyle or urban-positioned destination giveaways. The flat visor provides less sun protection than a curved visor.
Works in welcome kits for companies with an urban, creative or sustainable culture. The urban flat-visor aesthetic may not suit traditional corporate contexts.
Durable front embroidery and one size make it practical for mass distributions. The earth-tone palette limits staff visibility in crowded spaces compared to vivid colours.
The flat-brim baseball cap has a presence in street-inspired motorsport and tuning. The dark palette suits the aesthetic of the automotive aftermarket and urban performance brands.
For personal use it is a solid option for those who appreciate the urban aesthetic. Those looking for vivid colours will find more choice in other models in the catalogue.
Suited for teams with an urban or streetwear aesthetic — basketball, skateboarding, urban sports. The flat visor is not the standard format for traditional outdoor sports.
As a gift it works for recipients with an urban or streetwear taste. A patch or personalised embroidery transforms it from a giveaway into a personal object.
The flat visor is less functional for running than a curved one. Suited for staff and organisers, less so for competing runners.
Suited for venues with an urban or hipster aesthetic — specialty coffee shops, cocktail bars, informal bistros.
The flat visor and streetwear aesthetic are not suited for staff uniforms in formal or semi-formal contexts. Works only for brands with a very informal dress code.
Not suited for industrial environments or construction sites. The unstructured cotton build is not designed for high-wear environments.
09 — Tool suite
/09
Tools for the Chao.
All tools01Active
Calcolatore ROI Gadget
Quanto vale davvero una t-shirt brandizzata rispetto a una campagna ads? Calcola il costo per impressione e confronta.
02Active
Pantone Finder
Trova il Pantone più vicino ai colori del prodotto per garantire coerenza perfetta con il tuo brand nei file di stampa.
03Active
Technical glossary
Every product-sheet term explained: fabrics, constructions, closures, printing techniques. Search and open the full entry.
04Coming soon
Embroidery Configurator
Set up areas and generate a technical PDF brief
Notify me at launch
05Coming soon
Ideal Cap Quiz
5 questions → 3 recommended models
Notify me at launch
06Coming soon
Label Decoder
Translates technical jargon into plain language
Notify me at launch
07Coming soon
Embroidery Thread Palette
From HEX/Pantone → Madeira and Isacord thread codes
Notify me at launch
08Coming soon
Sport Guide
Find the right cap for every sport
Notify me at launch
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